During the spring of 1989 we set out to create a company with a spirit, enthusiasm and mindset that would allow us to venture into new territories for the furniture business. Comfort was made paramount. Costs of doing business would be minimized to ensure price points that would represent a recognizably understandable value to customers. Applying rigorous standards for quality materials and quality control check points would help us achieve virtually no returns and, consequently, real consumer satisfaction. Sincerely treating all customers, as we ourselves would want to be treated became our principle for customer service.